Adcash is an Estonian based company, founded in 2007. Just like RevenueHits and Matomy Display I wrote about earlier, Adcash is also a performance based ad network. That said your traffic needs to convert if you want to earn any money. Unlike them, Adcash is bit more close to a traditional affiliate network because you can choose, if you prefer, offers you wish to promote.
Apparently, Adcash seems to be more tailored to entertainment or gaming websites, as most of their offers come from these areas. At the moment, they serve ads from more than thousand offers to all countries of the world. Their ad platform is dynamically optimizing your ad inventory (they call this dynamic CPM optimization) to serve most relevant ads to your visitors’ demographics and site topic. They also serve ads optimized for mobile platforms and will deliver ads suited to user devices.
Signing up and approval with them is a trivial process, and will take less than a day to get accepted. After you register, they will assign a dedicated account manager to assist you with getting started. I can’t tell if they’re helpful or not, since I never had a need to contact them, but overall online reports about their support are positive. Nice touch is their multilingual support, thing that many companies these days completely ignore, assuming that everyone knows English. Interface, documentation and even technical support are available in ten languages. At the time when I signed up, they were also giving away ten euro welcome gift to all new publishers, which was a pleasant surprise. Not sure if they still have this.
Admin area interface is simple and relatively clutter free, with most options being available directly from the main menu. They support most of standard ad formats, including banner ads (plenty to choose from), site-under, interstitial, footer (catfish ad), slide-in and background ad. Background ad is an ad that appears behind the content, as a clickable background image. This ad is visible to visitors whose screen resolution is wider than the page. It looks interesting and I think it is worth trying. I don’t think visitors find them annoying, as many large and respectable websites use them. Another thing worth mentioning is their manual banner rotator. It allows you to hand pick offers you wish to promote. This is very useful if you’re very familiar with your audience.
So, with all that said we need to answer one question that matters: is it possible to earn any money with them? Like I mentioned earlier, Adcash is performance based, so you will only be paid for converting visitors. This means that just getting any junk traffic won’t work. I’ve read reports of people sending tens of thousands of impressions and getting zero earnings. That said, only having quality traffic will produce any results. Personally, I find their CPM rates and conversions to be better than average compared to other performance networks. I suggest you give them a try and see for yourself. Please comment and let others know about your experience with them.
Minimum payment amount is €100, paid on every thirty days (NET30). You are not required to fill any tax documents.
- Skrill (Moneybookers)
- Web money
- Wire transfer
What I like
- Quick approval process
- 100% international fill rate
- Multilingual support
- Plenty of ad formats to choose from
- Many available offers
- Manual banner rotator for those who prefer to keep control of ads being served
What I don’t like
- Minimum payment is quite high for small websites
- High traffic websites probably get higher CPM rates