Gunggo is a CPM ad network from Canada, founded in 2006. Being CPM based means you will be paid for ad impressions coming from your website. Ads are dynamically optimized by their ad serving platform to serve highest earning ads possible for your content and category, but are not affected by your user demographics. Site category is set by your account manager and you can’t change it manually. Officially in their FAQ, they claim that they are using third party ad serving platform from Zedo. However, if you look at the source code for their ads, ad serving platform seems to be from another company called DirectRev. This is not really important, as this one appears to work quite well.
Recently I was contacted by their media buyer Annie who offered to beat my current advertisers with above average rates and fixed CPM. I don’t usually respond to these emails, but their website offered plenty of details about the company, including their address and phone number. They appeared to be legit so I decided to give them a try. After a quick and painless registration process, I received ad codes from my new account manager. To my surprise, he only sent me popup codes! I asked for other formats, but his response was that they don’t have much demand for other formats, even though in their FAQ they list all standard formats, including banner ads, interstitial, rich media expandable ads etc. Perhaps this only applies to my niche and will be different for your particular website.
They allow you to use your Google or Yahoo account in order to login to their publisher panel, which is uncommon, but helpful. Their publisher panel is very simple to that level that there’s hardly anything there. You can only see a list of your websites and daily stats grouped by month. Stats consist of impressions, clicks and revenue. You can’t add new websites, generate ad codes, and edit your account details or anything else. In order to achieve these, you need to contact your manager. If you prefer to check your stats every five minutes, you won’t like the fact that they are updated only once per day.
All these are just small annoyances, but the question that matters is, can you make any money with them? Short answer is – yes. Their popups are bit more on annoying side, but they offer very high CPM rates. Rates drop significantly if your visitors come from countries other than the United States, UK, Canada, and Australia. If your audience is tolerant to popups, you can make decent extra income with them. Give them a try and let me know of your experience. Minimum traffic is 10,000 unique visitors per month and don’t forget to ask for fixed CPM.
Minimum payment amount is $50, paid on every thirty days (NET30). You are not required to fill any tax documents. However, you are required to send them an invoice every month or setup automatic invoicing by contacting their accounting support.
- Wire transfer
What I like
- Quick approval process
- CPM rates and overall revenue is good
- Legit business with phone number and a mail address
What I don’t like
- Somewhat annoying ads
- Oversimplified publisher panel
- You need to contact support for all changes you wish to make to your account
- Outdated FAQ