Taggify review (CPM and PPC)

taggify

Taggify picked up fame recently after they received some good reviews on online forums. I decided to sign up and see if this is true, but more on this later. Taggify is a CPM and PPC based network, founded in 2011 with offices in Chile, Argentina and the USA. Will you be paid on per click or per view basis, mostly depends on your content quality, website topic and visitors’ location. In addition, they track performance as well, meaning your earnings will depend on how well your traffic converts to advertisers. Focus of their advertisers is traffic from the US, Canada, Western Europe, South America and South East Asia, while other countries may have limited supply of advertisements. Joining Taggify is easy and approval takes only one day. They don’t have specific traffic volume requirement, but your website should not promote violence or contain any hate speech. Continue reading

Sovrn review (formerly Lijit)

sovrn

Sovrn is a US based programmatic CPM ad network and advertising analytics company founded in 2006. They were acquired by Federated Media in 2011, larger advertising network which decided to keep Lijit as an independent brand. This fusion supposed to bring many new advertisers, but being a small publisher with them, I couldn’t tell much difference. As of January 28, 2014, network is independent again under a new name sovrn. They dynamically optimize ad inventory based on page context, user demographics and location. Similar to AdSense, they index content and analyze keywords, keyword density and probably some other factors in order to determine what are the pages about. In addition to their premium campaigns, they also work with third party ad networks that can bid for ad inventory. How does this targeting system work in real life? I can’t really tell. Since I’m not US based, I hardly see any of their ads, but more on that later. Continue reading

Bidvertiser review (pay per click)

bidvertiser

Bidvertiser is a pay per click network founded in 2003. They are one of the very few PPC companies that survived competition with Google AdSense. These two companies were founded at about the same time, but it seems that Bidvertiser was never able to get a larger chunk of the market. Even though I mention them as competitors, the way they work is quite different. AdSense is context based, which means they will fine tune ads to match the exact context of a page. On the other hand, Bidvertiser allows advertisers to bid on broad category and keywords. These are matched against the ones provided by the publishers. This can cause a big difference in targeting between these two networks, especially on niche websites or sites with diverse content. As a result you may see similar ads on most of your pages. TMSCWVMNY39K Continue reading

Gunggo CPM ad network review

gunggo

Gunggo is a CPM ad network from Canada, founded in 2006. Being CPM based means you will be paid for ad impressions coming from your website. Ads are dynamically optimized by their ad serving platform to serve highest earning ads possible for your content and category, but are not affected by your user demographics. Site category is set by your account manager and you can’t change it manually. Officially in their FAQ, they claim that they are using third party ad serving platform from Zedo. However, if you look at the source code for their ads, ad serving platform seems to be from another company called DirectRev. This is not really important, as this one appears to work quite well. Continue reading

Best Google AdSense alternatives

If your relationship with Google AdSense ended prematurely, or if it never started for one reason or another, you are probably in process of looking for viable alternatives. Although it is difficult to beat Google and their huge number of advertisers, bidding system and vast amount of targeting data, there are some alternatives that can provide similar functionality or maybe even comparable revenue. Networks I will mention, don’t just have to be used as alternatives, but can be also used to supplement your AdSense earnings and fill unsold inventory. Here is a short review on few networks that proved to work well. Continue reading