REACH network review


REACH network is a PPC ad network based in UK. Their system is supposedly able to test the quality of your traffic and match the context of your pages in order to serve the best ads possible. However, as far as I can tell, their system is based on simple keyword matching. Advertisers bid on specific keywords which are matched against keywords provided by publishers through a query string parameter in the XML feed or the parameter in JavaScript code. Their main focus is low quality (incentivized or alike) traffic, as the average bid per click is only $0.001 (yes, that is one tenth of a cent). As an illustration, in order to make $1 you would need 1000 clicks. If we take some standard CTR of, for example 1%, a website averaging 100,000 daily page views would only make $1 per day.

Joining is easy, as they are not reviewing any applications. You simply fill up a form and you can start serving ads on any website. In contrast to many other PPC networks, the set of rules and requirements seem to be rather relaxed. You can serve ads using the code provided or through an XML feed API. They provide five different ad sizes and all these are served through the same ad code. Ads can be in plain text or as graphic banners, but I haven’t seen any of the latter ones. Ultimately, the ads served just follow the keywords provided and usually are completely out of page context and consequently CTR is very low, in my case was just around 0.02 – 0.04%.

Is it possible to earn any revenue with REACH? To be honest, I don’t think an average publisher, with decent quality traffic, can make any money with them. The average price per click of only $0.001 makes it almost impossible to earn anything, unless you provide incentives for visitors to click. During my trial, I have even seen clicks worth only $0.00014, which is by far the worst price per click I have ever seen. In addition, at the time of this review, their TOS and contact pages were returning 404 errors. With all that said, at this time I can’t recommend this network. Hopefully this will change in the future.

Payment terms

Minimum payment amount is $10, paid every 15 days (NET15).

Payment methods

  • Webmoney
  • Paxum
  • Epese
  • Wire transfer (minimum amount is $500)

What I like

  • Support responds to queries

What I dislike

  • Extremely low click price
  • Only suitable for incetivized traffic


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