RevenueHits is an Israeli-based ad network founded in 2008. Their ads are performance based (CPA), which means visitors need to convert or you won’t earn anything. In their email communication or marketing materials, they don’t really stress this fact, so people get confused and think that they’re traditional CPM network. I’ve read some angry reviews where they call them scammers without being aware of how the system works.
They run proprietary ad serving and optimization system. Offers are served dynamically and you won’t be able to choose them individually. This is where RevenueHits is different from traditional affiliate marketing platform. Their platform needs several days to collect enough data to adjust their ads so they suit your users’ demographic and interest. You usually need a relatively large sample in order to optimize ad serving and see positive results. Beside websites, they also serve ads for apps, toolbars, search engines and other web properties. I noticed that some other networks, such as Bidvertiser, use their ads as defaults.
Their front page has rather impressive design with bold fonts and bright pictures of kids in superhero costumes. Signing up with them is an easy and painless process. After a quick approval, you get a dedicated account manager which will guide you through the process of getting started. Support is also helpful and responds quickly. What I really like is their publisher console. They run custom designed reporting and administration platform. On the dashboard, you can see yesterday stats, top placements and even create a new placement. Layout is clean and simple, without any unnecessary clutter. Stats are updated only once per day. They also provide a stats API, which allows you to check your stats from any app that can parse XML.
They support all standard ad formats, including banners, popups, sliders, top banners and shadow box. Interesting format is their top banner, which is a thin layer with a close button that stays fixed on top. Another interesting option is the shadow box, which is an ad that stays in the lightbox and can be set to automatically close in 30 seconds, or the visitor can close it manually.
All that is nice, but now for the really important question: can you make any money with them? Most heated debate about RevenueHits was in this department. Many complained about zero earnings and gave up very quickly. From my experience, you can make money, but as I mentioned earlier you need traffic that converts. Although, my average CPM was quite good, I don’t like the fact that earnings vary a lot. For example, one day you can make $30 and the next day only 50 cents, with the same traffic and ad placements. This is probably not true for websites that have millions of impressions, but for small to medium websites, earnings will oscillate a lot. If this doesn’t bother you, feel free to try them, since the only thing that matters is the final amount on your payment check.
Minimum payment amount is $50, paid on every thirty days (NET30). You are not required to fill any tax documents.
What I like
- Quick approval process
- Responsive and helpful support
- Legit business with phone number and a physical address
- Clean and simple to use admin panel
What I don’t like
- Earnings can oscillate quite a bit for smaller websites
- Stats being updated only once per day
- Download now/play now ads can be deceiving for visitors